Work That Delivers
Explore my work in communication, branding, and content strategy.
Created a repeatable, easy-to-execute approach to help FCA influencers initiate conversations with potential sponsors—combining clear messaging with a guided process that supports internal staff coordination and follow-up.
Strategic Messaging & Branding
STRUCTURING FCA'S INFLUENCER-
DRIVEN SPONSOR OUTREACH
POSITIONING MENTAL HEALTH
AS A LEADERSHIP PRIORITY
Developed messaging and case study content for FCA’s member-led mental health initiative—framing suicide prevention as a leadership issue and empowering contractors to drive cultural change in the construction industry.
Wrote and designed a high-performing campaign email to promote key sessions and registration for FCA’s Signatory Contractors’ Conference—resulting in a 40.1% open rate and 13.1% click rate. Combined urgency, event value, and quick-scan formatting to maximize engagement.
Email & Campaign Engagement
DRIVING CONFERENCE ENGAGEMENT
THROUGH STRATEGIC EMAIL MESSAGING
HIGHLIGHTING TARIFF RELIEF
OPTIONS FOR CONTRACTORS
Produced and designed a targeted email delivering timely information on a cost-saving opportunity many contractors may have overlooked—specifically, Section 301 tariff relief exclusions. Achieved a 33.8% open rate and 3.2% click rate.
Developed the content and layout direction for a handout used at the 2025 Signatory Contractors’ Conference—combining the full schedule, award winners, and sponsor visibility into a single resource used throughout the multi-day event.
Event Messaging & Materials
ATTENDEE'S CONFERENCE GUIDE -
SCC TRIFOLD SCHEDULE OF EVENTS
SETTING THE CONFERENCE TONE -
GHOSTWRITING CEO REMARKS
Ghostwrote and supported delivery of the opening speech by FCA’s CEO at GlassCon VE—introducing the virtual event, welcoming a global AEC audience, and positioning FCA as an innovative and collaborative construction industry partner on an international stage.
Wrote a featured article for The Signatory Magazine explaining how contractors can evaluate the real-world ROI of their association. Highlighted safety, bargaining, and business resources without overselling—aimed at building trust and boosting engagement with FCA’s offerings.
Writing & Content Development
EXPLAINING COMPANY ROI TO CONTRACTORS -
SIGNATORY MAGAZINE ARTICLE
CLARIFYING INDUSTRY STANDARDS -
PORTABLE WORK STAND CASE STUDY
Wrote and designed this FCA case study to address a common contractor misconception about portable work stand safety. Clarified what industry standards actually require—and why those distinctions matter in the field. Structured for fast reading and contractor relevance.
The right message drives the best results.
Let's work together!
jeremyfitch.80@gmail.com